OpenAI Hires Instagram's Former VP Charles Porch to Lead Hollywood Partnerships as AI Video Tool Sora Seeks Content Deals
Summary
OpenAI recruits Instagram's former partnerships chief Charles Porch to spearhead Hollywood relations as the company pushes its AI video tool Sora into entertainment deals, following a massive $1 billion Disney licensing agreement while the industry remains wary of AI threats to jobs and creative content.
Key Points
- OpenAI hires Charles Porch, Instagram's former VP of global partnerships, as its first VP of global creative partnerships to win over the skeptical entertainment industry
- Porch brings 15+ years of experience connecting celebrities like Beyoncé and Pope Francis to social platforms, and will focus on licensing deals for OpenAI's video model Sora
- The hire follows OpenAI's $1 billion Disney licensing agreement and represents an effort to build trust with Hollywood amid ongoing concerns about AI replacing jobs and devaluing intellectual property