Apple Rushes Three AI Devices Into Development Despite Doubts Over Company's AI Execution Capabilities

Feb 19, 2026
The Deep View
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Summary

Apple rushes three AI devices into development for 2026-2027 launch including smart glasses, camera-equipped AirPods, and AI pendant, despite major doubts about the company's AI execution capabilities following disappointing Apple Intelligence rollout.

Key Points

  • Apple accelerates development of three AI-powered devices for launch in late 2026 or 2027: flagship AI smart glasses without displays, camera-equipped AirPods with multi-modal AI capabilities, and an affordable AirTag-shaped AI pendant
  • Major concerns arise about Apple's ability to execute on AI promises following underwhelming Apple Intelligence launch, with questions about whether the company possesses the right talent and DNA for leading AI experiences
  • Success depends heavily on overhauling Siri through Google Gemini partnership, though only 23% of surveyed users express willingness to switch to improved Siri as their primary chatbot

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