Google Absorbs Intrinsic as It Doubles Down on Physical AI and Factory Automation

Feb 26, 2026
TechCrunch
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Summary

Google absorbs Alphabet's robotics software company Intrinsic, signaling a major push into physical AI and factory automation by integrating it with Google DeepMind and Gemini AI to transform real-world manufacturing.

Key Points

  • Alphabet-owned robotics software company Intrinsic is joining Google, where it will remain a distinct entity while collaborating closely with Google DeepMind and leveraging Gemini AI models and cloud infrastructure.
  • Intrinsic, which originated from Alphabet's X moonshot lab in 2021, has built a portfolio of robotics software products including Flowstate and Intrinsic Vision AI, and recently formed a joint venture with Foxconn to pursue full factory automation.
  • The move signals Google's deeper push into physical AI, a sector widely seen by tech leaders as the next frontier for monetizing and advancing AI technology in real-world manufacturing environments.

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