Whoop Reverses Course, Offers Free Upgrades After Backlash
Summary
Whoop faced backlash for reneging on its promise of free hardware upgrades to the Whoop 5.0 fitness tracker for existing users, but after public outcry, the company reversed course, offering the new device at no cost to subscribers with over 12 months remaining on their membership.
Key Points
- Whoop backtracked on its promise of free hardware upgrades for existing users when launching the Whoop 5.0 fitness tracker.
- After backlash, Whoop now says users with over 12 months left on their subscription can get the Whoop 5.0 for free.
- Whoop claims a previous blog post stating 6 months membership was required for a free upgrade was posted incorrectly.