Netflix Embraces TikTok-Style Vertical Video Feed
Summary
Netflix is embracing the vertical video format popularized by TikTok, testing a new feed in its mobile app that will showcase short clips users can watch, save, or share, as the streaming giant continues to experiment with new ways to engage viewers.
Key Points
- Netflix will test a TikTok-like vertical video feed in its mobile app in the coming weeks
- The feed will showcase clips that users can watch, add to their list, or share with friends
- Netflix has previously experimented with similar comedy and kids-focused video feeds