Apple Threatens to Remove Grok from App Store Over AI-Generated Nude Deepfakes

Apr 16, 2026
NBC News
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Summary

Apple privately threatened to pull Elon Musk's AI app Grok from the App Store in January after xAI failed to stop the app from generating nude and sexualized deepfakes, a letter obtained by NBC News reveals.

Key Points

  • Apple privately threatened in January to remove Elon Musk's AI app Grok from the App Store after xAI failed to adequately prevent the app from generating nude or sexualized deepfakes.
  • Apple informed U.S. senators of the threat in a letter obtained by NBC News, detailing how it found X and Grok in violation of its App Store guidelines.
  • The situation highlights growing pressure on AI platforms to enforce safeguards against the misuse of generative AI tools for creating harmful or non-consensual explicit imagery.

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