Adobe Launches Firefly AI Assistant That Executes Complex Creative Workflows Through Plain Language Commands

Apr 15, 2026
The Verge
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Summary

Adobe launches its Firefly AI Assistant, enabling creators to execute complex, multi-step workflows across Photoshop, Premiere, and Illustrator using plain language commands while learning user preferences over time.

Key Points

  • Adobe is launching a new Firefly AI Assistant that lets creators edit their work using plain language prompts through a conversational interface, automatically executing complex, multi-step workflows across Creative Cloud apps like Photoshop, Premiere, and Illustrator.
  • The AI assistant learns user preferences over time, including preferred tools, workflows, and aesthetic choices, while giving creatives full control through fine-tuning options and customizable 'Creative Skills' presets.
  • Adobe is also rolling out new Firefly platform features today, including Stock footage integration in the Firefly Video Editor, a new Precision Flow tool for image generation, and an AI Markup tool for targeted edits using brushes, shapes, or reference images.

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