Ad Tech Resilient as Consumer Spending Slows Amid Trade Wars
Summary
While major tech giants like Apple and Amazon face headwinds from tariffs and waning consumer sentiment, advertising-focused tech businesses remain resilient amid trade wars and economic uncertainty, bucking the downward trend impacting consumer-facing industries.
Key Points
- Advertising-heavy tech businesses are holding up better than consumer-focused models amid tariffs and economic uncertainty
- Major tech companies like Apple and Amazon are starting to feel the pinch from tariffs, with Apple expecting $900 million in added costs this quarter
- Worsening consumer sentiment is impacting not just tech but also airlines, restaurants, and retailers as recession fears grow