Celonis Co-CEO Warns Companies Risk Automating Inefficiency at Scale Without Process Intelligence
Summary
Celonis co-CEO Alex Rinke warns that companies deploying AI agents without process intelligence risk automating inefficiency at scale, as the Munich-born enterprise giant—now serving half the world's 200 largest companies—re-engineers itself for the AI era.
Key Points
- Celonis co-founder and co-CEO Alex Rinke argues that process intelligence is essential to enterprise AI, warning that companies deploying AI agents without understanding their underlying processes risk automating inefficiency at scale.
- Celonis, founded 15 years ago in Munich with just $15,000, now serves roughly half of the world's 200 largest companies, offering a platform that creates a digital twin of how work actually happens across complex enterprise systems.
- A new Deep View Conversations episode with Rinke covers how Celonis is re-engineering itself for the AI era, how the co-CEO model can be a competitive advantage, and how hiring is shifting inside AI-native companies.