Hollywood Stars Back New 'Human Consent Standard' to Give Creators Control Over AI Use of Their Work

Hollywood heavyweights Cate Blanchett, Tom Hanks, and Meryl Streep are backing a groundbreaking new 'Human Consent Standard' that embeds creator consent directly into digital works, forcing AI crawlers to respect artists' rights — even as struggling screenwriters quietly turn to AI training jobs to survive.

• Several Hollywood stars, including Cate Blanchett, Tom Hanks, and Meryl Streep, are backing a new protocol called the 'Human Consent Standard,' which gives creators control over how their likeness and work are used by AI systems.
• The standard, launched by nonprofit RSL Media, embeds consent terms directly into digital works and requires AI crawlers to check content against a registry launching in June, translating creator preferences into signals AI systems can interpret.
• A growing tension is emerging in Hollywood as many creators fight against AI to protect their livelihoods, while a separate report reveals that out-of-work screenwriters are increasingly turning to AI training jobs just to make ends meet.