Ex-Google DeepMind, Apple, OpenAI, and Meta Researchers Launch AI Startup Trajectory to Help Companies Build Self-Improving AI Products

May 28, 2026
WIRED
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Summary

Elite researchers from Google DeepMind, Apple, OpenAI, and Meta launch Trajectory, a bold new AI startup designed to help companies build self-improving AI products by training models on real-world user interactions.

Key Points

  • A new AI startup called Trajectory launches, founded by former researchers from Google DeepMind, Apple, OpenAI, and Meta Superintelligence Labs.
  • Trajectory aims to help companies continuously improve their AI products by training models on real-world user interactions, closing the feedback loop in AI development.
  • The startup is betting that rapid iteration cycles, similar to those that accelerated vibe-coding, can be applied broadly to help businesses build smarter, self-improving AI products.

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