AI Reshapes Social Media: Like Button at Risk as Algorithms Predict Preferences

Apr 29, 2025
WIRED
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Summary

As AI reshapes social media with predictive algorithms and synthetic content, the iconic like button faces obsolescence, raising concerns about authenticity in a future where real and AI-generated interactions seamlessly blend.

Key Points

  • Social media platforms are using AI to predict user preferences and generate content, potentially making the like button obsolete.
  • AI-generated content and influencers are becoming more prevalent, raising concerns about authenticity and the validity of likes.
  • The future of the like economy is uncertain as AI increasingly shapes both content creation and consumption, blurring the lines between real and synthetic interactions.

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