Meta Launches AI Business Agent Offering 24/7 Customer Support Across WhatsApp, Messenger, and Instagram
Summary
Meta launches Meta Business Agent, an AI-powered tool providing businesses 24/7 personalized customer support across WhatsApp, Messenger, and Instagram, while also offering operational insights and a new enterprise platform for large-scale deployment integrating with systems like Shopify and Zendesk.
Key Points
- Meta is launching Meta Business Agent, an AI tool that enables businesses of all sizes to respond to customers 24/7 across WhatsApp, Messenger, and Instagram in personalized, localized conversations.
- The Business Agent also acts as a daily partner by delivering morning briefings, surfacing insights from customer threads, and helping businesses manage operations — with a waitlist now open for expanded capabilities.
- A new Meta Business Agent Platform is being introduced to give larger enterprises the infrastructure to build, customize, and deploy agents at scale, integrating with hundreds of systems like Shopify and Zendesk.