Google Gives Website Owners Control Over AI Search Visibility as AI Overviews Tops 2.5 Billion Users
Summary
Google is rolling out a new Search Console toggle giving website owners control over whether their content appears in AI-powered search features, as AI Overviews surpasses 2.5 billion monthly users and AI Mode tops one billion, with new analytics tools tracking content visibility across AI responses.
Key Points
- Google is rolling out a new Search Console toggle that lets website owners control whether their content appears in generative AI Search features like AI Overviews and AI Mode, with opt-outs removing traffic and impressions from those features.
- AI Overviews now surpasses 2.5 billion monthly active users and AI Mode exceeds one billion, with Google increasing inline links, adding website previews, and introducing Preferred Sources and subscription labels to drive more click-throughs to publishers.
- New Search Console insights are being introduced, giving website owners data on impressions and page appearances in AI responses by country, with the rollout beginning in the UK before expanding globally.