KPMG Pulls AI Report After Major Organizations Deny Claims, Hallucinations Suspected

KPMG pulls its AI report after major organizations including UBS, the NHS, and Transport for London deny its claims, with research group GPTZero identifying the errors as AI hallucinations, raising serious questions about whether the consulting giant used unverified AI-generated content in a report about AI itself.

• KPMG pulls its report titled 'Redefining excellence in the age of agentic AI' after multiple major organizations, including UBS, the UK's National Health Service, and Transport for London, deny the report's claims about their AI usage.
• Research group GPTZero identifies the inaccuracies as AI hallucinations, suggesting KPMG used AI to help write a report about AI without proper human oversight to verify the content.
• KPMG removes the report from its websites and launches an internal investigation, while a similar incident unfolds at EY, which recently withdrew a report found to contain fake footnotes and AI hallucinations.