Apple Hikes MacBook Prices Up To $300 As AI-Driven Memory Chip Costs Surge 98%

Jun 26, 2026
the Guardian
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Summary

Apple hikes MacBook prices by up to $300 as AI-driven demand sends Dynamic RAM costs surging 98%, with analysts warning iPhone price increases are coming next.

Key Points

  • Apple raises prices on iPads and MacBooks, citing unprecedented surges in memory and storage chip costs driven by the AI industry's massive data center expansion.
  • MacBook Air prices jump $200 and MacBook Pro prices rise $300, with analysts warning iPhone price hikes are also imminent ahead of the fall launch season.
  • Dynamic RAM prices have surged up to 98% in early 2026 and are expected to climb further, with memory makers like Micron prioritizing AI chipmakers such as Nvidia over consumer electronics manufacturers.

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