Apple Shares Plunge 6.1% as Memory Shortage Forces Mac and iPad Price Hikes of Up to $500

Jun 26, 2026
Bloomberg.com
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Summary

Apple shares plunge 6.1% to $275.15 in their biggest single-day drop since April 2025, as a global memory chip shortage driven by AI data center expansion forces price hikes of up to $500 on Macs, iPads, and other products, with analysts warning iPhone Pro models could soon follow with a $100 increase.

Key Points

  • Apple shares drop 6.1% to $275.15 after the company raises prices on Macs, iPads, HomePods, Apple TV, and Vision Pro, marking the biggest single-day drop since April 2025.
  • A global memory chip and storage shortage, driven by rapid AI data center expansion, is forcing unprecedented price hikes across multiple product categories, with some Mac prices rising by as much as $500.
  • iPhone, Apple Watch, and AirPods are not affected yet, but Apple hints at future price adjustments, with analysts expecting iPhone Pro models to see a $100 increase as memory shortages are expected to persist for several more months.

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