Meta Opens Threads Ads Globally, Filters Offensive Content
Summary
Meta takes a major step by launching Threads ads globally, allowing businesses to leverage its content filtering system to avoid offensive material, signaling the company's commitment to monetizing its new Twitter-like platform while addressing brand safety concerns.
Key Points
- Meta has opened up its Threads microblogging service to all eligible advertisers globally
- Businesses running Threads ads can access Meta's inventory filter to determine if their promotions appear near offensive content
- Meta's testing of Threads ads marks its initial foray into generating revenue for the Twitter-like service that debuted in July 2023