Luma AI Hits $4 Billion Valuation After $900M Funding Round, Expands to London With 200 New Hires
Summary
NVIDIA-backed Luma AI reaches a $4 billion valuation after securing $900 million in Series C funding led by Saudi-owned Humain, and is now expanding to London with 200 new hires as its Ray3 world model reportedly outperforms OpenAI's Sora and rivals Google's Veo 3.
Key Points
- NVIDIA-backed Luma AI announces a $4 billion valuation following a $900 million Series C funding round led by Humain, a Saudi Public Investment Fund-owned AI firm.
- Luma AI is expanding into London, planning to hire approximately 200 employees by early 2027, representing about 40% of its projected global workforce, targeting European AI research talent and markets.
- Luma's Ray3 world model, which learns from video, audio, images, and text, reportedly outperforms OpenAI's Sora and rivals Google's Veo 3, with CEO Amit Jain predicting world models will become a natural everyday AI interface as video dominates consumer engagement.