Meta Launches Muse Image AI Model, Turning Text Prompts and Personal Photos Into Shareable Visuals

Jul 08, 2026
Meta Newsroom
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Summary

Meta launches Muse Image, a powerful new AI model from Meta Superintelligence Labs, now live in Meta AI, letting users transform text prompts and personal photos into stunning, shareable visuals across Instagram and WhatsApp, with Facebook, Messenger, and advertiser tools coming soon.

Key Points

  • Meta is launching Muse Image, its first image generation model from Meta Superintelligence Labs, now available in Meta AI, enabling users to turn complex prompts and personal photos into high-quality visuals they can download and share directly to feeds, stories, or chats.
  • Muse Image uses advanced reasoning powered by Muse Spark to plan layouts, access real-time web context, and blend multiple visual references, while offering features like preset prompts, @mention tagging of Instagram accounts, direct sketch-based editing, and room redesign with shoppable real-world products.
  • The model currently powers creative tools on Instagram and WhatsApp, with expansion coming soon to Facebook, Messenger, and Meta Advantage+ for advertisers, while Muse Video is also in development as Meta continues building toward personal superintelligence.

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