Meta Pulls AI Image Feature After Backlash Over Default Opt-In That Lets Users Generate Images of Anyone on Instagram

Meta pulls its new AI image feature from Instagram after users erupt in outrage over a default opt-in setting that allowed anyone to generate AI images of real people using public accounts, with no consent, no notifications, and no way to delete the results.

• Meta launches Muse Image, its first AI image-generation model, integrated directly into Instagram and WhatsApp, with Facebook and Messenger rollouts coming soon.
• A controversial feature allowing users to generate AI images from public Instagram accounts via @ mention launches opted-in by default, sparking immediate user outrage over lack of consent, no notifications, and no way to delete generated images, forcing Meta to pull the feature entirely.
• The incident highlights growing concerns about AI privacy, personal identity, and the need for stronger transparency, regulation, and cultural norms as AI image tools and wearables continue to expand their reach.