Google Now Flags AI-Generated Ads Across Search, YouTube, and Discover

Google rolls out a groundbreaking AI disclosure feature across Search, YouTube, and Discover, flagging when ads are created or edited using artificial intelligence, expanding beyond its previous election-only policy to better protect consumers from potentially misleading synthetic content.

• Google is rolling out a new disclosure feature that reveals when ads are created or edited using AI technology, accessible through the 'My Ad Center' panel on Google Search, YouTube, and Google Discover.
• When advertisers use Google's own generative AI tools to create ads, the AI disclosure is automatically enabled, but advertisers using third-party AI tools must manually indicate AI involvement, as Google will not independently verify this.
• The move expands on Google's existing policy, which previously only required AI disclosure for election ads, and aims to protect consumers from being misled by synthetic or digitally altered ad content.