Roblox Launches AI-Powered 'Build' Tab, Letting Anyone Create Games From Text Prompts
Summary
Roblox launches 'Build,' a mobile-first AI tab that lets anyone create fully functional games from simple text prompts, with a public alpha rolling out July 28 in New Zealand.
Key Points
- Roblox launches 'Build,' a mobile-first AI creation tab within the Roblox app that allows anyone to turn text prompts into functional games without prior development experience.
- Powered by proprietary and open-source AI models trained on 3D and gaming-specific data, Build handles gameplay mechanics, environments, characters, sound, and visual style, with a public alpha launching July 28 for users in New Zealand.
- New AI-powered tools are also rolling out for professional creators in Studio, including a playtesting agent, analytics agent, experiment agent, and an upcoming scene-generation model that builds entire playable 3D worlds from a single prompt.