Apple Modifies AI Claims After Advertising Watchdog's Recommendation
Summary
Apple has modified its AI marketing claims and removed the 'available now' assertion after the National Advertising Division recommended changes, as some promoted features like Priority Notifications and ChatGPT integration were not yet available at the iPhone 16 launch.
Key Points
- Apple removed the 'available now' claim from its Apple Intelligence page after the National Advertising Division recommended discontinuing or modifying it
- The claim conveyed that AI features like Priority Notifications and ChatGPT integration were available at the iPhone 16 launch, which was not entirely accurate
- Apple has updated its promotional materials and disclosures to better communicate the status of its AI features, and discontinued a video showing unreleased Siri capabilities