87% of Creators Say AI Boosts Business Growth as Adoption Surges Despite Ongoing Copyright Battles

Jul 20, 2026
The Deep View
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Summary

A new Adobe survey of 16,000 creators reveals that 87% say AI is accelerating their business growth and 75% call it essential to their workflow, even as copyright lawsuits against OpenAI, Suno, and Midjourney highlight growing tensions over unauthorized use of artists' work in AI training.

Key Points

  • Creative professionals are warming up to AI, with a new Adobe survey of 16,000 creators finding that 87% say AI has accelerated their business growth and 75% describe it as integrated or essential to their workflow.
  • Industry figures like George Lucas and Netflix, which used AI in nearly 300 titles for complex sequences, are embracing AI as an inevitable and productivity-boosting force in creative production.
  • Despite widespread adoption, concerns persist around AI diminishing artistic originality and the unauthorized use of artists' work as training data, fueling lawsuits against major AI firms including OpenAI, Suno, and Midjourney.

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