Digital Avatars: Actors' Likenesses Exploited in Ads and Propaganda

Apr 17, 2025
The Japan Times
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Summary

Alarming reports reveal AI companies are exploiting actors' digital avatars, created from licensed likenesses, in questionable ads and propaganda, often through broad contract terms granting unrestricted rights over their images and voices.

Key Points

  • AI companies allow actors to license their likeness for use in digital avatars to promote products or services.
  • Some actors regretted signing contracts with broad terms, leading to their avatars being used in dubious ads or propaganda.
  • Contracts often contain clauses granting companies unrestricted rights to exploit actors' images and voices across any medium.

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