OpenAI Slashes GPT-5.6 Prices by Over 20% to Undercut Anthropic and DeepSeek Amid Enterprise Spending Pullback
Summary
OpenAI slashes GPT-5.6 prices by over 20% across multiple model tiers, dropping its top model to $4 per million input tokens to undercut Anthropic and DeepSeek as enterprises pull back on frontier AI spending.
Key Points
- OpenAI slashes prices on its top-performing model GPT-5.6 Sol by over 20%, dropping to $4 per million input tokens and $20 per million output tokens, undercutting rival Anthropic's comparable models significantly.
- The price cuts span multiple models including mid-tier GPT-5.6 Terra and lightweight GPT-5.6 Luna, with Luna now price-competitive with Chinese rival DeepSeek, signaling a broad strategy to dominate on affordability across all tiers.
- Enterprises are pulling back on frontier AI spending, with Anthropic's powerful Fable 5 accounting for just 6% of business token spend, pushing OpenAI to use aggressive discounting to convince cost-conscious companies to adopt its most capable models.