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OpenAI Launches Commercial Hub in São Paulo as Brazil Emerges as One of ChatGPT's Biggest Global Markets

Aug 28, 2026
OpenAI
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Summary

OpenAI launches commercial operations in São Paulo as Brazil emerges as one of ChatGPT's three largest global markets, with users sending 215 million daily messages and AI projected to add nearly R$1 trillion to Brazil's economy by 2030.

Key Points

  • OpenAI is launching commercial operations in Brazil, headquartered in São Paulo, as Brazil ranks among ChatGPT's three largest markets with users sending approximately 215 million messages daily.
  • AI is projected to add nearly R$1 trillion to Brazil's economy by 2030, with Brazilian ChatGPT usage increasingly shifting toward work-related tasks, and the country ranking second globally in OpenAI API developers.
  • OpenAI is partnering with Brazilian institutions, universities, hospitals, and government bodies to expand AI literacy, support small businesses, advance research, and explore improved public services across the country.

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