OpenAI Launches Ads on ChatGPT in India With 50 Brand Partners as Revenue Push Intensifies Ahead of IPO
Summary
OpenAI launches ads on ChatGPT in India with 50 brand partners, targeting over 100 million weekly active users as the company aggressively pushes revenue growth ahead of a potential IPO, reporting $6.7 billion in Q2 2026 revenue and eyeing 220 million paying subscribers by 2030.
Key Points
- OpenAI begins showing ads on ChatGPT's Free and Go subscription tiers in India, launching with 50 brand partners through agencies WPP and Omnicom.
- An ad manager platform is set to launch next month, allowing marketers to run campaigns with a daily minimum budget of ₹725 ($7.60), targeting India's massive base of over 100 million weekly active ChatGPT users.
- The ad expansion is part of a broader revenue push ahead of a potential IPO, with OpenAI reporting $6.7 billion in revenue for Q2 2026 and eyeing 220 million paying subscribers by 2030.