Sonos Launches AI-Powered Audio OS With Open Assistant Support, New Flagship Speakers
Summary
Sonos launches AI-powered audio OS 'Sonos 27' alongside new flagship Beam Ultra and Ace Ultra speakers, letting users control their home audio through any AI assistant — including ChatGPT or Claude — while also previewing Custom Agents, a feature enabling up to 10 personalized AI personas per speaker.
Key Points
- Sonos is launching two new flagship products, the Beam Ultra and Ace Ultra, alongside Sonos 27, an AI-powered audio operating system that takes an open approach by allowing users to connect any external AI assistant, including ChatGPT or Claude, to control their home audio.
- Unlike competitors that lock users into proprietary AI systems, Sonos 27mcp lets users manage their smart home audio directly through whichever AI assistant they already prefer, while a built-in Sonos voice assistant focuses specifically on music and mood curation.
- Sonos is also previewing Custom Agents, a feature that will let users create and name up to 10 personalized AI agents per speaker, each powered by a model of their choice, enabling distinct personas and tasks across the home.