UFC Teams Up with Meta for Immersive Fan Experiences with AI and VR
Summary
UFC and Meta have teamed up to create groundbreaking fan experiences by leveraging Meta's cutting-edge AI, VR, and social media platforms, including Meta AI glasses for immersive event experiences, and integrations across Meta Quest, Facebook, Instagram, WhatsApp, and Threads.
Key Points
- UFC announced a multiyear partnership with Meta to leverage Meta's technologies for unprecedented fan engagement
- Meta will become the Official AI Glasses Partner of UFC, using its AI glasses in compelling ways at UFC events
- The partnership includes integrations across Meta's platforms like Meta AI, Meta Quest, Facebook, Instagram, WhatsApp, and Threads