Snap Unleashes AI-Generated Video Lenses on Snapchat

Mar 12, 2025
TechCrunch
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Summary

Snap unveils groundbreaking AI-generated Video Lenses for Snapchat, offering premium users immersive augmented reality experiences like 'Raccoon', 'Fox', and 'Spring Flowers', with more weekly releases planned, showcasing the company's cutting-edge generative video capabilities.

Key Points

  • Snap introduced its first AI-powered Video Lenses for Snapchat, generated by its in-house generative video model.
  • The three initial AI Video Lenses are available on Snapchat's premium Platinum tier, costing $15.99 per month.
  • Snap plans to add more AI Video Lenses weekly, with the initial ones including 'Raccoon', 'Fox', and 'Spring Flowers' effects.

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