Amazon unveils 'Jayhawk' AR smart glasses featuring full-color displays, cameras, and speakers, targeting a late 2026 launch to challenge Meta's commanding 73% market share in the rapidly growing smart eyewear industry.
The NFL unveils its 2025 Kickoff campaign 'You Better Believe It', combining live action and AI to create a larger-than-life fan celebration for all 32 teams, featuring cameos from Jalen Hurts, Normani, Druski, and Rizzler celebrating the start of the season.
Harvard dropouts unveil AI smart glasses that listen, transcribe, and display relevant information from conversations, raising privacy alarms as the glasses can covertly record without consent in some states.
Meta's upcoming 'Hypernova' smart glasses, priced between $800 and $1,000, feature a tiny display for viewing photos, apps, and notifications, with the tech giant lowering the expected cost to boost demand for the innovative wearable device.
Meta's Reality Labs division posts a $4.53 billion operating loss in Q2 despite $370 million in sales, while EssilorLuxottica reports Ray-Ban Meta smart glasses sales more than tripled year-over-year in the first half of 2025.
An AI-powered team enhances visuals and expands footage for an immersive 'The Wizard of Oz' screening on Las Vegas' massive 160,000-square-foot wraparound LED screen, creating richly detailed shots and new performances while preserving the original film's integrity.
Alibaba introduces Quark AI Glasses, smart eyewear integrating the Qwen large language model and Quark AI assistant, entering the augmented reality glasses market to compete with Meta's offering.
Meta, Facebook's parent company, acquires a minority stake worth around $3.51 billion in EssilorLuxottica, the maker of Ray-Ban sunglasses, signaling its ambitions to expand into wearable technology and AI-powered devices, with shares of EssilorLuxottica surging 6%.
Apple revolutionizes wearable tech, unveiling augmented reality smart glasses with AI capabilities for translation, navigation, and more, slated for a 2026 launch after rigorous prototype testing and production ramp-up.
Xiaomi introduces its AI smart glasses equipped with a 12MP camera, Qualcomm's AR1 chip, voice assistant, and 8.6-hour battery life, entering the competitive AI glasses market led by Meta's Ray-Ban smart glasses.