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Dell Abandons AI Marketing Strategy at CES 2026, Returns Focus to Consumer-First Products

Dell Abandons AI Marketing Strategy at CES 2026, Returns Focus to Consumer-First Products

Jan 08, 2026
PC Gamer

Dell abandons AI-focused marketing at CES 2026 after discovering consumers find artificial intelligence confusing and don't buy products based on AI features, instead returning to consumer-first approach with new XPS laptops, ultraslim Alienware models, and Area-51 desktops while quietly including AI capabilities without emphasizing them.

Tech Giants Push AI Beyond Chatbots with Smart Glasses and Robotaxis as Industry Shifts to Physical AI

Tech Giants Push AI Beyond Chatbots with Smart Glasses and Robotaxis as Industry Shifts to Physical AI

Jan 06, 2026
The Deep View

Tech giants pivot from chatbots to physical AI applications including smart glasses and robotaxis as Waymo expands nationwide and Tesla launches cheaper autonomous rides, while the industry develops world models and autonomous agents amid growing regulatory debates and challenges to Nvidia's chip dominance.

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