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Major Talent Agency Pulls All Clients from OpenAI's Sora 2 Over Unauthorized Use of Celebrity Likenesses and Copyrighted Characters

Major Talent Agency Pulls All Clients from OpenAI's Sora 2 Over Unauthorized Use of Celebrity Likenesses and Copyrighted Characters

Oct 10, 2025
The Hollywood Reporter via Yahoo Entertainment

Major talent agency WME pulls all clients from OpenAI's Sora 2 video generator after the AI tool creates hyperrealistic videos featuring copyrighted characters like SpongeBob and Pokémon without permission, prompting CEO Sam Altman to promise better controls for rightsholders amid growing Hollywood backlash.

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