 
                                NBA Embraces GenAI for Multilingual Game Highlights Commentary
The NBA utilizes GenAI technology from WSC Sports to generate automated multilingual voice-over commentary for game highlights, achieving over 75% viewer completion rates in French, Portuguese, and Spanish, with plans to expand to more languages and AI content creation applications.
 
                                 
                                 
                                 
                                 
                                 
                                