Apple secures a groundbreaking $700 million, five-year deal to exclusively stream all Formula 1 races on Apple TV starting in 2026, paying $140 million annually—65% more than ESPN's previous contract—while including all racing events in its existing $12.99 monthly subscription.
Peloton launches five new AI-powered fitness machines with swiveling screens and personal trainer technology, but prices surge up to $700 per unit as the struggling company raises bike costs by $200, treadmill prices by $700, and monthly memberships to $49.99 under new CEO Peter Stern's leadership.
The sports industry confronts a generational shift as younger fans aged 18-34 demand unique experiences, shorter attention spans, premium live events, heavy social media usage, and mobile betting opportunities, presenting growth for sports like volleyball, combat sports, soccer, and basketball.
AI technology personalizes sports highlights into immersive video reels called My Daily Story, understanding fan engagement through machine learning to fine-tune recommendations and creating cohesive video packages by modifying metadata descriptions with generative AI.
Players at Wimbledon express frustration over AI line-calling technology making incorrect calls, costing them points, despite officials defending the system's accuracy over human judges.
Meta and Oakley unveil Oakley Meta HSTN Performance AI glasses featuring a built-in camera, open-ear speakers, IPX4 water resistance, and preorders starting July 11 for $499.
Florida Panthers head coach Paul Maurice denied making controversial comments about the Stanley Cup and rival players, claiming the quotes were generated by artificial intelligence and circulated online, sparking outrage in the hockey community.
Major sports leagues like the NBA, MLB, and ATP are using AI-powered motion capture and algorithms to assist referees, but limitations in speed, accuracy, and visual processing remain, requiring continued human oversight for key calls.
Abu Dhabi's sovereign wealth fund Mubadala made a $10 billion bet on sports empire TWG Global, gaining stakes in top franchises like the LA Dodgers, LA Lakers, and Chelsea FC through TWG's $15 billion equity raise, marking a major investment in the global sports industry.
Motorsport enthusiasts can now experience the thrill of live Formula 1 racing directly in their terminal with F1 Live Timing TUI, a command-line interface that streams real-time timing data, race control messages, driver positions, and team radio transcripts with minimal delay or from archived sessions.