Applebee's and IHOP Unleash AI to Tailor Menu Picks and Deals
Summary
Applebee's and IHOP restaurants unveil AI-powered 'personalization engines' that analyze customers' past orders and data to recommend tailored menu items and deals, aiming to boost loyalty and upsell products through AI personalization.
Key Points
- Applebee's and IHOP plan to launch an AI-powered 'personalization engine' to recommend menu items and provide customized deals.
- The system will use customers' past orders and data from similar customers to make recommendations.
- The restaurants aim to boost customer loyalty and upsell products through AI personalization.