Media Giants Hearst, Condé Nast License Content to Amazon's AI Shopping Assistant Rufus
Summary
Hearst and Condé Nast ink multi-year deals allowing Amazon's AI shopping assistant Rufus to use their magazines' and newspapers' content, including articles from Good Housekeeping, Cosmopolitan, and other publications, to provide product recommendations and answer shopping queries.
Key Points
- Condé Nast and Hearst sign multi-year deals with Amazon to license content for Amazon's AI shopping assistant Rufus.
- The deals allow Amazon to use articles and content from Hearst's newspapers, magazines like Good Housekeeping, Cosmopolitan, and Condé Nast's publications for Rufus.
- Rufus is Amazon's AI assistant trained on product catalogs and web information to answer shopping queries, make recommendations.