Prime Day Frenzy: $24B Spending Surge, AI Traffic Skyrockets 3,300%
Summary
Prime Day triggers a $24 billion spending spree across US e-commerce sites, up 30.3% year-over-year, while GenAI traffic to retail platforms skyrockets 3,300% as shoppers leverage AI for product research and purchases.
Key Points
- Prime Day event drives over $24B in US e-commerce sales, up 30.3% year-over-year.
- GenAI traffic to US retail sites surges 3,300% year-over-year during Prime Day event.
- Top categories driving online sales include appliances, office supplies, electronics, and books.