Roku Unveils Powerful Tools for Streaming Holiday Ad Campaigns
Summary
Roku unveils Roku Ads Manager, a powerful tool for advertisers targeting holiday shoppers, offering advanced targeting, shoppable ads, Shopify integration, and real-time data optimization for efficient, cost-effective streaming TV campaigns from October through January.
Key Points
- Roku Ads Manager offers advanced targeting, shoppable ad formats, and Shopify integration for launching high-performing holiday campaigns on streaming TV
- Holiday shopping habits align with streaming behavior, with viewers starting as early as October and continuing into January's 'Q5' period
- Roku Ads Manager allows testing in Q3, scaling successful campaigns in Q4, repurposing social content, and optimizing with real-time data for efficient, cost-effective holiday advertising