Roku unveils Roku Ads Manager, a powerful tool for advertisers targeting holiday shoppers, offering advanced targeting, shoppable ads, Shopify integration, and real-time data optimization for efficient, cost-effective streaming TV campaigns from October through January.
Elon Musk unveils plans to integrate advertisements into X's AI assistant Grok, enabling advertisers to pay for product placements in its responses as part of X's monetization strategy, leveraging xAI technology for improved ad targeting on the social network.
Amazon eyes integrating advertisements into Alexa+, its AI-powered voice assistant, as CEO Andy Jassy sees a 'significant financial opportunity' in delivering ads through the conversational AI platform that reaches millions with AI-driven features like date planning and image generation.
Amazon CEO Andy Jassy envisions delivering ads during conversations with AI assistant Alexa+, considering subscription tiers including an ad-free option as Amazon invests heavily in AI chips and data centers to power its AI models.
In a massive ad fraud crackdown, Google suspended an unprecedented 39.2 million advertiser accounts in 2024, tripling the previous year's figure, by leveraging AI and policy updates to combat business impersonation, deepfakes, and illegitimate payment details.