Peloton Unveils Five New AI-Powered Fitness Products as Prices Jump Up to $700 Per Machine
Summary
Peloton launches five new AI-powered fitness machines with swiveling screens and personal trainer technology, but prices surge up to $700 per unit as the struggling company raises bike costs by $200, treadmill prices by $700, and monthly memberships to $49.99 under new CEO Peter Stern's leadership.
Key Points
- Peloton releases five new products including updated bikes, treadmills, and a rowing machine, all featuring swiveling screens and AI-powered Peloton IQ technology that acts as a personal trainer
- Prices increase significantly across all equipment with bikes rising $150-200, treadmills up $300-700, and monthly membership fees climbing $5 to $49.99
- New CEO Peter Stern leads the company's first major product launch since 2022 as Peloton stock has lost over 90% of its value since the pandemic peak