Meta Launches Business AI Assistant for Personalized Shopping Across Facebook and Instagram
Summary
Meta launches Business AI assistant that delivers personalized shopping recommendations and faster checkout through chat on Facebook and Instagram, expanding to WhatsApp and Messenger while partnering with major CRM platforms to diversify beyond advertising revenue.
Key Points
- Meta launches Business AI, a digital assistant that enables companies to provide personalized product recommendations and faster purchasing options through chat interactions on Facebook, Instagram, and third-party websites
- The AI tool operates free within Meta ads but requires payment for use on company websites, with availability expanding to WhatsApp and Messenger in Mexico and Philippines later this month
- Meta partners with Salesforce, Microsoft, ServiceNow, and Zendesk to integrate customer relationship management services as part of its strategy to expand beyond traditional advertising revenue