AI Shopping Revamped: Try Clothes Virtually, Buy with Ease

May 20, 2025
Google
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Summary

Google unveils AI-powered shopping experience with virtual try-on, personalized product discovery, and agentic checkout to seamlessly buy at preferred prices.

Key Points

  • Google introduced a new AI-powered shopping experience called AI Mode, which provides visual inspiration, smart guidance, and reliable product data.
  • Users can virtually try on billions of clothing items using their own photos with a new image generation model for fashion.
  • A new agentic checkout feature allows users to set a desired price and complete purchases automatically when the price drops.

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