Honor Launches AI Shopping Tools on Magic8 Smartphone, Eyes Top 3 China Market Position

Oct 16, 2025
CNBC
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Summary

Honor unveils AI-powered shopping tools on its Magic8 smartphone that automatically find deals and coupons across major Chinese e-commerce platforms, as the company aims to surpass Apple and capture a top-three market position in China by year-end.

Key Points

  • Honor launches AI-powered shopping tools on its Magic8 smartphone that compare deals across Chinese e-commerce sites like JD.com and Taobao, helping users find coupons and discounts up to 20%
  • The Chinese smartphone company expects to climb into the top three brands by market share in mainland China by year-end, currently holding 13% compared to Apple's 15%
  • Honor invests $10 billion over five years in AI development, offering features like photo guidance, restaurant suggestions, and voice-activated taxi booking while keeping personal data on-device

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