AI Startup Raises $6.5M to Help Brands Get Featured in ChatGPT Search Results

Oct 31, 2025
TechCrunch
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Summary

AI startup The Prompting Company secures $6.5 million in seed funding to help brands optimize their visibility in ChatGPT search results through specialized websites, as retailers brace for a 520% surge in AI chatbot traffic by 2025.

Key Points

  • The Prompting Company raises $6.5 million in seed funding to help brands get mentioned in ChatGPT and other AI applications through generative engine optimization (GEO)
  • The YC-backed startup creates AI-optimized websites without navigation bars or pop-ups, serving clients like Rippling and Rho while driving double-digit millions in monthly traffic
  • Retailers face up to 520% increase in AI chatbot traffic in 2025 as consumers shift from Google to large language models for product discovery and shopping recommendations

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