Amazon Launches Bazaar App to Battle Temu and Shein with Sub-$10 Products Across Global Markets
Summary
Amazon launches Bazaar, a new standalone app targeting price-conscious shoppers with products under $10 across Asia, Africa, and Latin America, directly challenging Chinese competitors Temu and Shein with social features and extended delivery times.
Key Points
- Amazon launches Amazon Bazaar, a standalone low-price shopping app offering products mostly under $10 in over a dozen markets across Asia, Africa, and Latin America
- The new app competes directly with Chinese shopping platforms like Temu, Shein, and TikTok Shop by targeting younger users and price-conscious consumers
- Bazaar operates separately from Amazon's main app and existing Amazon Haul service, featuring social elements like lucky draws and offering 2-week delivery times