AI Agents Set to Control 55% of Consumer Spending by 2030 as Businesses Shift from Human to Machine-Focused Design

Autonomous AI agents are poised to control 55% of consumer spending by 2030, worth over $690 billion in the UK alone, forcing businesses to abandon human-centered design for machine-readable systems that prioritize logic and efficiency over emotional engagement.

• The agentic internet emerges as autonomous AI agents begin acting on behalf of users to complete tasks like price comparisons and transactions, with AI-powered consumers potentially driving 55% of spending by 2030 worth over $690 billion in the UK alone
• Businesses must shift from user experience (UX) to agent experience (AX) design principles, creating machine-readable systems that prioritize logic, precision and efficiency over human-centered ambiguity and emotional engagement
• Early adopting sectors like retail and media move toward outcome-based services while regulated industries like healthcare and insurance advance more cautiously, with success measured by agent interaction frequency rather than traditional metrics like page views