ChatGPT Shopping Referrals Surge 28% During Black Friday as AI Traffic to Retail Sites Jumps 805%
Summary
ChatGPT drives 28% more Black Friday shopping referrals as AI traffic to retail sites explodes 805%, with Amazon dominating at 54% of referrals while Walmart surges from 2.7% to 14.9% share, and AI-driven shoppers show 38% higher purchase rates than traditional visitors.
Key Points
- ChatGPT referrals to retailer mobile apps surge 28% year-over-year during Black Friday weekend, with Amazon capturing 54% of referrals compared to 40.5% last year
- Walmart significantly increases its share of ChatGPT referrals from 2.7% to 14.9%, while AI chatbot usage for e-commerce remains small at only 0.82% of all ChatGPT sessions
- Adobe reports AI traffic to U.S. retail sites jumps 805% on Black Friday, with users arriving from AI chatbots showing 38% higher purchase likelihood than other visitors